Sam Morgan
designer
UX DESIGN
As a designer at Dyson one of my roles was to ensure good user experiences on our web platforms by constantly updating our pages and web assets to meet best practice.
See more on my role at Dyson here
April 2022 to March 2023
CHAT
BOT MENU ICON
BRIEF
The chatbot pop up on site didn’t have a clear option to refresh the chat after customers interacted with the chat. To create a better customer journey, my ask was to create an icon to represent the “back to menu” refresh anchor link, for a more intuitive interface.
IDEATION
I discussed the scope of the brief with the project owner, to decipher the needs of the task. Then, I reviewed existing Dyson iconography to understand what was expected and to maintain continuity with the existing brand guidelines.
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I started sketching designs on the theme of ‘home’ and ‘menu refresh’. Choosing the ones that I felt were most intuitive. When choosing my icons to take forward I chose symbols that would be familiar to the average user, while keeping the designs details minimal to ensure it’ll be legible at any size.
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Using my sketches as reference I generated several rough digital copies in Adobe Illustrator, which were sent over for review.
SOLUTION
The brief owner communicated her preferences with minor tweaks; It hadn’t been communicated in the spec that the designs needed to be held in a purple circle, on a transparent PNG background. Although, I was quickly able to amend the existing icons to this specification, which was then signed off for use and sent to the build team.
REVIEW
Overall, I was pleased by the process, and I was able to complete the icons within a quick handover/timeframe. I found that the initial ideation process to generate ideas works well for me, while my head is in a creative space, I’m able to develop “a lot of ideas”.