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Professional Career

Here's an overview of my professional career. See Projects for a closer look at the projects and campaigns I've worked on. 

ARMADILLO

July 2023 to August 2023

Middleweight Digital Designer (Disney team)

Assisting and creative for Email marketing content:
- Pitch and develop email content
- Develop the narrative, layout and designs of email campaigns
- Make and update slices for build team
- Collaborate with a Copywriter I’d design the layout for email content and design layout
- Create animated eliments for email design
- Bring my creative flare to new projects through group idea sessisons and presenting new ideas

See project examples:

DYSON

April 2022 to March 2023

Junior Digital Artworker

As well as general artworker tasks, I designing social media post, web content and marketing content:
- Slice and edit social media videos for promotions
- Pitch and develop social media content
- Develop the narrative, layout and designs of email campaigns, re-utilised for banners on site
- Create wireframe design for website landing pages
- Redesign modules on site, which matured my understanding of UX and UI design capabilities
- Make and update clipping path assets
- Collaborate with a Copywriter I’d design the layout for our Dyson Newsroom blog articles

See project examples:

LIBRARY CATS

Jan 2022 to Present

Freelance Designer

Ad hoc design work for publishing start up:
- Generate digital content for use in social media campaigns
- Design web page layouts (mobile first; across all breakpoints) to hand over to the Web Development team

- Illustrate book cover for emerging authors

See project examples:

PEACOCKS

August 2019 to February 2020

Junior Digital Designer

At Peacocks I retouched and edited images using Photoshop, to create online promotions,
web graphics and social media content.
- I maintained an organised schedule and document system, to increase productivity.
- Discuss UX strategies to encourage sales
- Create social content across multiple platforms, in collaboration with the Social Media Manager
- Created GIFs for social media using Photoshop and After Effects.

See project examples:

WEN

2018

Animated Illustration

For the ‘100 Historical Welsh Women’ campaign, I generated an animated portrait of a historical figure
- Hand illustrated a portrait, which was sliced in Photoshop
- Animated the character motion in Photoshop
- Collaborated with a Copywriter to correctly portray the copy in the post

See project examples:

KIEHL'S

2017

Packaging Illustration

I illustrated a limited design for Kiehl’s Christmas packaging range in the Cardiff store, which included:
- Discussing Client needs and building an understanding of the brand identity

to create a design that represented the company heritage.
- Completing illustration using Photoshop and creating packaging mock-ups in Illustrator
- Manufacturing the packaging design using lino print for store display.

See project examples:

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