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PACKAGING DESIGN

Working freelance with Keihl's Cardiff store I designed an illustrated packaging design for their 2017 festive campaign.

See more on my role with Keil's here

Kiehl's_logo.svg.png

PACKAGING DESIGN

BRIEF

In collaboration with a Cardiff Kiehl's store, I designed an illustration for their limited edition packaging design. (The brief being to incorporate the Kiehl's heritage, while still displaying the central logo)

IDEATION

I wanted to incorporate male and female portraits to represent their dual gender product ranges. Their brand has a masculine edge as they're trying to cater for their routes in male skincare, this manifests in highlighting their beginnings (as a NY start up) through a brick wall New York graffiti aesthetics.

I mirrored this aesthetic through a traditional tattoo angle, with smaller line detailing representing periods in their history on the characters.

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It was important to me to give space to the Logo on the lid by sketching the symmetrical design around the available space.

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Keihl's.jpg

the final illustration was created in Photoshop with the mock up being created in Illustrator

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